The Indian food scene has exploded, especially in cities like Mumbai. Riding this wave of creativity and innovation in the food industry, I developed the complete brand identity for Asterisk - a conceptual ramen bar that’s inspired by Japanese flavours, but has thoughtfully adapted to the Indian palette. 

 

I crafted the brand's identity, including the logo, visual design language, packaging and communication strategy, to reflect this blend of two diverse cultures in a young, modern and fun way.