For Midnight Chaos Gin, I developed a comprehensive branding design that encapsulates the brand's essence of urban nightlife and untamed energy. The project includes the creation of a bold, dynamic logo, a compelling brand story that invites consumers to embrace their wild side, and a vibrant colour palette inspired by the electric energy of the night. The visual language is crafted to showcase the ‘wild side’ of things that reveals itself only at midnight. The packaging design combines eccentric imagery with modern, urban aesthetics ensuring the brand stands out on the shelf.