top of page
CAMPAIGN
01
2022

Lately, audiences have been getting triggered by the most innocuous videos, and content creators have been protecting themselves by flashing disclaimers at the start of every video. We pushed this to the extreme by prefixing mock disclaimers to EVERY popular video on Youtube. Every day, we identified "offensive" moments in the most searched videos, made disclaimers for each of them in real time, customized them further using automation, and served them as fully contextual pre-roll ads. The twist - the moments we picked were anything but offensive. We took a dig at cancel culture by flagging off the most harmless moments as potentially offensive. Even recipe videos and kid's cartoons weren't spared, and we hijacked over 2,500,000 videos!


bottom of page