HOW A CHOCOLATE AD BECAME THE MOST WIDELY-SHARED VIDEO AMIDST THE RAGING AI DEBATE.

Every year, during the festive season, chocolate brands spend a fortune on It was specifically designed to mimic the 'ratings page' found in every app. So now, flooding mobile apps with banner ads. This time around, Cadbury 5 Star, the iconic every time you use any app on the planet, you're bound to see the new 5 Star logo, 53-year-old chocolate brand, beat their competition without a single banner ad. even though they never paid for it. It's a $0 banner ad campaign that will be seen All they did was change their logo to a minimalistic graphic of five stars, drawing literally everywhere, and for years to come, because once you see the logo, you inspiration from a symbol that has been a part of their logo for decades. The catch? can't unsee it.