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CAMPAIGN

05

2024

We performed a ‘Time Travel’ experiment where 3 passengers who hate Valentine’s Day successfully skipped the entire day. In just one minute. How? They boarded a vessel which crossed the international date line between American Samoa and Samoa at exactly 11:59 Pm on 13th February 2024 (American Samoa Time). Thereby skipping directly to 12:00 Am on 15th February - Local time on the other side. The entire operation was Live - Streamed to millions of viewers. and the campaign rapidly became the hottest topic  across social media platforms, reaching over  230 million users. With 1 million+ users reposting the trailer.

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