In India, sports often takes a backseat, seen merely as an extracurricular activity rather than a vital component of education. However, we believe that sports are as essential as academics, offering lessons and experiences that a classroom alone cannot provide. We collaborated with Puma, one of the leading sports brands in the country, to create the
"Let There Be Sport" campaign. The central message was clear and provocative:
"Why should sports be extracurricular?" To amplify this thought, we enlisted some of the nation's most prominent athletes to champion the cause, inspiring a cultural shift that redefines the value of sports in education.