HOW A CHOCOLATE AD BECAME THE MOST WIDELY-SHARED VIDEO AMIDST THE RAGING AI DEBATE.

With AI constantly in the news for disrupting the job market, we joined in by talking about the bright side - that the only job that humans will need to be good at in the future is doing nothing, as that’s the only job that AI will leave for us. So we created the first truly ‘future-ready’ university with a diploma in “doing nothing” - interactive video lectures that teach students how to get away with doing practically nothing while AIs do all the real work for them, an online program, a sprawling physical campus, a research lab guest lectures, and diploma certificates for those who complete the course. Within no time, the story broke the internet and became the most widely-shared ad in the country.